Downtown Chattanooga

Find out why you should live, play & work downtown!

Sponsored by River City Company
February 26, 2013
Animating Downtown: New Banners and Wayfinding Signage
Animating Downtown: New Banners and Wayfinding Signage

Downtown Chattanooga is in the process of becoming a more colorful and easier area to navigate. Along with a host of other downtown partners, RCC has facilitated the implementation of 56 new wayfinding panels along with nine new maps and associated kiosks. Additionally, River City Company is sponsoring 406 new district specific banners to be placed downtown. 


Wayfinding panels in 40 locations and the maps located in the NorthShore, Bluff View and Riverfront districts are useful tools to assist residents and visitors when traversing the downtown footprint. The $120,000 wayfinding program was made possible through many partnerships including the Chattanooga Visitor Bureau, the Tennessee Aquarium, Riverfront Business and Resident Partnership and the City of Chattanooga's contribution of $45,000. 


District banners are direct reflections of what makes each area distinct and cherished in the Chattanooga community. The $40,000 banner program funded by RCC includes the Northshore, Riverfront, Bluff View, City Center, MLK/UTC and Southside districts with the name of each district in the recently developed Chatype font plus artistic depictions of popular elements of each district. For instance, the Riverfront banner includes the Tennessee Aquarium, Lookouts Stadium and stand up paddle boarders. The City Center banner includes nods to The Tivoli Theatre, Waterhouse Pavilion and working professionals.


The artistic depictions were created by local artist Karen Estes who also participated in Art in Motion, another River City Company program along with Public Art Chattanooga and CARTA that wrapped CARTA’s free electric shuttles in local artists’ designs. River City Company has a long history of participating in downtown wayfinding and banners. Wayfinding efforts started in 2011, and River City Company has been involved with downtown banners since 1993.